Prime made an exciting debut at the Chicago Auto Show this year, bringing our full suite of temporary utility services to one of the most iconic and well-attended auto exhibitions in the nation. As a first-time partner, we were honored to support this landmark event with critical infrastructure services, including electrical and material distribution, truss and motor installation, advanced lighting setup, and plumbing distribution.
The Chicago Auto Show is a hallmark of innovation and tradition, drawing in thousands of attendees annually to McCormick Place to experience the latest in automotive technology, design, and performance. For Prime, being part of this historic event wasn’t just another project—it was a milestone. Our team worked seamlessly with organizers, vendors, and exhibitors to ensure every booth and activation had the power, structure, and technical support it needed to shine.
Providing solutions at this scale required precision, planning, and a deep understanding of what makes a live event successful. From rigging the truss systems that supported dynamic lighting displays to coordinating behind-the-scenes distribution for power and water, Prime played a key role in creating a seamless experience for both exhibitors and guests alike.
We’re proud to have contributed to the continued success of the Chicago Auto Show, and we look forward to being a part of this incredible experience for years to come.